UX Design & Strategy
I have 6 years of experience helping B2B and SaaS companies buid interfaces for data-dense, mission-critical platforms.
Blueprinting
Systems Thinking
Process Optimization
Design process
Designers could rush into solutions without understanding the root causes of friction. My process ensures we solve the right problems.
1
Research
// Collect insights from analytics, feedback, experts, and user interactions.
2
Flow Mapping
// Annotate full user journey steps to uncover friction.
3
Root Cause Discovery
// Go beyond surface-level pain points to find the deepest system problems.
4
Make the Plan
// Prioritise high-impact changes with the Product Owner and Developers, ensuring alignment with business needs and technical limits.
5
Design the Solution
// Do as complex as necessary, crafting components with precision and beauty.
6
Support Adoption
// Help the product team manage the transition as users adapt to new flows.
Selected Projects
Real-time fleet operations dashboard platform with vessel KPIs, map, compass, and sensor data
Helped operations teams monitor performance and respond to weather, fuel or route inefficiencies faster.
Interviews
Shadowing
Blueprinting
Workflow Optimization
Data Visualisation
Turned a patchwork of tools into one system
Last 3 years we unified scattered internal workflows into a single Admin Panel, making life easier for Support, Sales, and Finance.
↑
41%
Operational Efficiency
↑
30 hours
per week saved
↓
75%
Manual work
UX Audit
Research
Blueprinting
Information Architecture
Workflow Optimization
ヽ( ⌒o⌒)人(⌒-⌒ )ﾉ
"The sooner you involve Sofiia in the Discovery phase, the faster you'll find her contribution priceless. She's got that natural ability and collaborative spirit."
Zuzana Dobro
Service Designer, CX & UX
Rebranding for a Rental platform
At Housing Anywhere we started on a rebranding initiative. Before the full switch, we conducted a design exercise to explore how radically the rebranding could transform our interface.
Exploration
Reorganizing User page in Admin Panel
Led a redesign by gathering all available backend data, organizing it into logical clusters, and running card-sorting sessions with internal users to validate priorities.
Information Architecture
Cart Sorting
Process Optimization
Internal Tools
Fixing the verification flow
Redesigned a messy verification process into a guided flow that reduced confusion and landlord drop-off.
↑
25%
Completion rates
Interviews
Process Optimization
Flow Mapping
Interaction Design
UX Audit
Crypto Fund Pitch Deck
At night, I like to go hard on craft hustles, like this project: a pitch deck for a crypto arbitrage fund raising capital at machinefactor.tech. Built it in Figma with auto layout and reusable components, so the team can easily update the copy themselves.
Data Visualisation
Presentation
(ノ°∀°)ノ⌒･*:.｡. .｡.:*･゜ﾟ･*☆
"Sofiia has a proficiency in mapping scenarios and crafting detailed service blueprints is particularly noteworthy. Any organisation seeking to bring clarity and elegance to their most challenging systems would be fortunate to have Sofiia on their team."
Kirill Slavetski
Director of UX
Rules
1
Clarity is a form of respect
2
As complex as necessary
3
Precision > Trendiness
2024 London, United Kingdom