product Designer in london 🇬🇧
Enjoy creating pleasant and easy to use experience.
Co-founder, Experience & Design Lead at Vibe Coding Collective.
Helped operations teams monitor performance and respond to weather, fuel or route inefficiencies faster.
Interviews
Shadowing
Blueprinting
Workflow Optimization
Data Visualisation
Leading the creative vision and member experience. Co-host regular sessions.
leadership
workshop facilitation
gen ai
swiss-knife design
Last 3 years we unified scattered internal workflows into a single Admin Panel, making life easier for Support, Sales, and Finance.
↑
41%
Operational Efficiency
↑
30 hours
per week saved
↓
75%
Manual work
UX Audit
Blueprinting
Information Architecture
Workflow Optimization
ヽ( ⌒o⌒)人(⌒-⌒ )ﾉ
"The sooner you involve Sofiia in the Discovery phase, the faster you'll find her contribution priceless. She's got that natural ability and collaborative spirit."
Zuzana Dobro
Service Designer, CX & UX
Led a redesign by gathering all available backend data, organizing it into logical clusters, and running card-sorting sessions with internal users to validate priorities.
Information Architecture
Cart Sorting
Process Optimization
Internal Tools
At Housing Anywhere we started on a rebranding initiative. Before the full switch, we conducted a design exercise to explore how radically the rebranding could transform our interface.
Exploration
(ノ°∀°)ノ⌒･*:.｡. .｡.:*･゜ﾟ･*☆
"Sofiia has a proficiency in mapping scenarios and crafting detailed service blueprints is particularly noteworthy. Any organisation seeking to bring clarity and elegance to their most challenging systems would be fortunate to have Sofiia on their team."
Kirill Slavetski
Director of UX
my methodology
Designers could rush into solutions without understanding the root causes of friction. My process ensures we solve the right problems.
1
Research
Lurk everywhere: analytics, feedback, docs, Reddit posts…
2
Root Cause Discovery
Structured problem analysis: 5 Whys, Fishbones, Workshops.
3
Flow Mapping
Annotate all roles' steps to find bottlenecks.
4
Make the Plan
Prioritization with PO and Tech, ensuring the user perspective is never lost.
5
Design the Solution
Do as complex as necessary, and pixel-perfect!
6
Support Adoption
Monitor adoption, compare actual vs. expected behaviors.
2024 London, United Kingdom