interface Design & Strategy
I like designing interfaces for data-dense platforms and databases. B2B, SaaS, SPQR — the label doesn’t matter when we make the product usable.
Blueprinting
Systems Thinking
Process Optimization
Design process
Designers could rush into solutions without understanding the root causes of friction. My process ensures we solve the right problems.
1
Research
Lurk everywhere: analytics, feedback, docs, Reddit posts…
2
Root Cause Discovery
Structured problem analysis: 5 Whys, Fishbones, Workshops.
3
Flow Mapping
Annotate all roles' steps to find bottlenecks.
4
Make the Plan
Prioritization with PO and Tech, ensuring the user perspective is never lost.
5
Design the Solution
Do as complex as necessary, and pixel-perfect!
6
Support Adoption
Monitor adoption, compare actual vs. expected behaviors.
Selected Projects
Real-time fleet operations dashboard platform with vessel KPIs, map, compass, and sensor data
Helped operations teams monitor performance and respond to weather, fuel or route inefficiencies faster.
Interviews
Shadowing
Blueprinting
Workflow Optimization
Data Visualisation
Turned a patchwork of tools into one system
Last 3 years we unified scattered internal workflows into a single Admin Panel, making life easier for Support, Sales, and Finance.
↑
41%
Operational Efficiency
↑
30 hours
per week saved
↓
75%
Manual work
UX Audit
Research
Blueprinting
Information Architecture
Workflow Optimization
ヽ( ⌒o⌒)人(⌒-⌒ )ﾉ
"The sooner you involve Sofiia in the Discovery phase, the faster you'll find her contribution priceless. She's got that natural ability and collaborative spirit."
Zuzana Dobro
Service Designer, CX & UX
Fixing the verification flow
Redesigned a messy verification process into a guided flow that reduced confusion and landlord drop-off.
↑
25%
Completion rates
Interviews
Process Optimization
Flow Mapping
Interaction Design
UX Audit
Reorganizing User page in Admin Panel
Led a redesign by gathering all available backend data, organizing it into logical clusters, and running card-sorting sessions with internal users to validate priorities.
Information Architecture
Cart Sorting
Process Optimization
Internal Tools
Rebranding for a Rental platform
At Housing Anywhere we started on a rebranding initiative. Before the full switch, we conducted a design exercise to explore how radically the rebranding could transform our interface.
Exploration
(ノ°∀°)ノ⌒･*:.｡. .｡.:*･゜ﾟ･*☆
"Sofiia has a proficiency in mapping scenarios and crafting detailed service blueprints is particularly noteworthy. Any organisation seeking to bring clarity and elegance to their most challenging systems would be fortunate to have Sofiia on their team."
Kirill Slavetski
Director of UX
Rules
1
Clarity is a form of respect
2
As complex as necessary
3
Precision > Trendiness
2024 London, United Kingdom